Still our main question stays the same:
HOW TO GET VISITING FAMILIES CLOSER TO THE GAME?
We will solve this question on two different levels:
- Game improvement
- Promotion and marketing activities
Attracting the children and families:
What?
Be the hero, save the city! campaign
Where?
Posters/Online "game"/Other media
How?
Children could upload their portraits online and their face will be put on the picture of the hero figure, so each child will have a possibility of looking like a hero.
Why?
When children will do our little "game" they will be attracted to the main goal of "Being a hero" and for being one they will have to play a game and save the destiny of people in the particular town.
Costumer journey (will be used for the presentation, explaining the whole scenario – all the elements we have as a part of our concept will make
sense in costumer journey)
Multiplayer and high score platform - Virginia
