Meeting with the client

Tuesday, 28.2.2012

We presented our recent work and prepared some questions for the client.

Client's feedback:

Target group – appropriate: Dutch and foreign families (70:30)

We have to get the real percentage and what kind of people/families visit different cities. (Nieke)

We decided on english dubbing – for the tourists (mostly from Belgium, Germany and UK)

Main goal: HOW TO GET PEOPLE CLOSER TO THE GAME?

Field research

Interviews within our target group

Grandmother (63) with her grandson (9), Eidhoven

They were from Eidhoven and they decided to visit Utrecht for one day/afternoon. They have been here before, but the main purpose of their visit today was visiting the Dom tower and some of the museums. When presenting the game and the concept behind it she was very pleased with the idea of discovering the town in this way.