Promotion

Download the pdf file by clicking on this link:

http://www.emilybeekhuis.com/promo_tempeest/Promotion_app_lost_in_time.pdf

To save it right click on the link and save file as. 

Customer journey map

Screenshots

 Fig 1. Entry journal

Fig 2. New assignment

 Fig 1: ME GUI - iPad 3

 

 

Fig 2: ME GUI

 

 

 

Fig 3: ME GUI - logbook

 

ME GUI Screens

Fig 1: ME GUI - WIP on iPad 3

Fig 2: ME GUI - WIP

ME sreens

Fig 1. Medieval Screen

 

Fig 2. Medieval screen on the iPad 3

Promotion tools

Screenshots flow multiplayer/highscores/badge

Fig 1. input names of players

Fig 2. Typing in name

Fig 3. All names are put down

Fig 4. Highscores, at the end of the game

Fig 5. Highscores with a first place badge (clickable)

Fig 6. First place badge

Fig 7. First place badge on an iPad 3

Meeting report 6.3.

Still our main question stays the same: 

HOW TO GET VISITING FAMILIES CLOSER TO THE GAME?

We will solve this question on two different levels:

- Game improvement

- Promotion and marketing activities

Attracting the children and families:

What? 

Be the hero, save the city! campaign

Where? 

Posters/Online "game"/Other media

How? 

Children could upload their portraits online and their face will be put on the picture of the hero figure, so each child will have a possibility of looking like a hero.

Why? 

When children will do our little "game" they will be attracted to the main goal of "Being a hero" and for being one they will have to play a game and save the destiny of people in the particular town.

Costumer journey (will be used for the presentation, explaining the whole scenario – all the elements we have as a part of our concept will make sense in costumer journey)

Until Friday, 9.3.2012: 

Multiplayer and high score platform - Virginia

Poster/"mini game" look - Emily

Final video (moving pictures) - Nieke

How to attract foreign families with promotion? - Pavlina

Meeting with the client

Tuesday, 28.2.2012

We presented our recent work and prepared some questions for the client.

Client's feedback:

Target group – appropriate: Dutch and foreign families (70:30)

We have to get the real percentage and what kind of people/families visit different cities. (Nieke)

We decided on english dubbing – for the tourists (mostly from Belgium, Germany and UK)

Main goal: HOW TO GET PEOPLE CLOSER TO THE GAME?

Field research

Interviews within our target group

Grandmother (63) with her grandson (9), Eidhoven

They were from Eidhoven and they decided to visit Utrecht for one day/afternoon. They have been here before, but the main purpose of their visit today was visiting the Dom tower and some of the museums. When presenting the game and the concept behind it she was very pleased with the idea of discovering the town in this way.

PERSONAL DEVELOPMENT - VIRGINIA

Role: Visual Design together w/ Emily

What do you want to learn in this project?
- Improving my English (communication)
- Translate the assignment into product (Visual Design-wise)

What will be my activities to achieve my goals for this project?
- Doing research
- Doing tutorials
- Practice by trial and error

How can we access that if I have achieved my goals
- Feedback from the team/professor/client
- Review of the project

How are my team-mates able to help me with this?
- Communication with each other
- Feedback from the team

At which moments will I be working on my goals?
- As much as possible. Mostly during class

Meeting report (17.2.)

After consideration of several cities we decided for Haarlem, because of its vivid and diverse history, that can offer a lot of history-related activities to the visitors and users of Lost in time application.

In March we are planning to visit Haarlem and shoot a promo video - trailer for Lost in Time Haarlem. 

Nieke - the script for the video.

Emily - general storyline of the video and application.

Virginia - storyboards related to the video.

Pavlina - SWOT analysis

Each member will contribute their own views about the possible improvements of Lost in time application until 21th of February.

Language

We decided that we will make an english speaking video, which can be dubbed or subtitled in Dutch. For the already existing Lost in time trailer, we suggest the same - dubbing or subtitling in English for foreign visitors.

    

Target group & persona

Group: Dutch family’s with children in the age group from 5 – 15 + tourists

The age group for this game is hard to decide. But especially for families with children it’s really fun to play. The important thing is understanding and being able to work with an iPad. Kids younger than 5 years old are not able to understand the iPad well enough to play an actual game on it. The group a little older will learn what to do according to videos and text which parents are able to help out with. 

For parents it has to be interesting and fun to do as well. There’s information and a fun trip, which will be enjoyed for the entire day. The target group of family’s will be the one who’s the most appealing. They’ll take days of like this and will do one of the tours.

Meeting report and assignments list:

In order to learn as much as we can, we have to redefine our personal developments and goals connected with the project. We have to define them more precisely and make them more specific and useful. Just keep them simple and clearly connected to special activities that will contribute to our development.

:::

We already discussed function and responsibilities of individual members and decided the following:


Visual design and production:
Virginia and Emily
Content design:
Nieke
Project manager
Pavlina

User experience
We will do this part together, right after development of concept, because it is important that each member of the group contributes their own views and suggestions on user experience.

:::

Tourists and their interests

We have to take into account that modern tourists are very proactive and that they search for the information in advance. That is why there exist numeorus web pages, where we/they can check about all of the neccessary information they need about the destination, travel, sightseeings, stories connected to the destination etc.

However, some researches have been made about tourists who are coming to Holland. They were asked about their views, interest and associations connected to Holland.

To get that information NBTC has conducted an image survey in the five most important countries of origin of foreign tourists who visit the Netherlands: Germany, United Kingdom, Belgium, United States and France.

One of the general conclusions that may be drawn might be helpful for our research and our project.

The respondents associate the Netherlands mainly with the old icons, such as tulips,

cheese, windmills and bicycles. The 'soft' attributes like friendliness/friendly people also score well;

Team Mono Lake

Hello, our blog is the place where we'll keep you up-to-date about our progress and thoughts around the project: Tempeest. Our group exists out of four girls: Pavlina, Nieke, Virginia and Emily. We're the only group who'll do everything in English. In the end we'll try to get a good product together.
More updates are yet to come!